Privacy Policy
Last Updated: January 2026
acewebdesigns.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, phone number, and other identifiable information you voluntarily provide through contact forms or subscriptions.
- Device Information: IP address, browser type, operating system, and device identifiers.
- Cookies: Data stored through cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: Pages visited, time spent on pages, links clicked, referring/exit pages, and browsing behaviour.
- Affiliate Data: Referral information and affiliate tracking identifiers to measure conversions and commissions.
How We Use Information
We use the information we collect for the following purposes:
- To operate and maintain our website and services.
- To provide analytics and understand user behaviour through Google Analytics and similar services.
- To track affiliate referrals and measure commission-eligible conversions.
- To improve, personalise, and enhance your experience on our website.
- To send promotional emails and marketing communications (only with your consent).
- To comply with legal obligations and respond to lawful requests.
- To prevent fraud and ensure security of our website.
Cookie Policy
Our website uses cookies and similar technologies to enhance your experience. Cookies are small data files stored on your device.
Types of Cookies:
- Essential Cookies: Required for website functionality and security.
- Analytical Cookies: Used to analyse website usage and performance (e.g., Google Analytics).
- Affiliate Cookies: Used to track referrals to casino and betting partners and measure conversions.
- Marketing Cookies: Used for targeted advertising and promotional purposes.
Opt-Out Options: You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. You may also opt out of specific tracking services by visiting the relevant provider's opt-out page. Please note that disabling certain cookies may affect website functionality.
Third-Party Links
Our website contains links to third-party websites, including casino operators, betting sites, and affiliate partners. We are not responsible for the privacy practices of these external websites. We strongly encourage you to review the privacy policies of any third-party site before providing personal information or engaging with their services.
Third-party operators may have different privacy standards and data handling practices. Your interactions with linked websites are governed by their respective privacy policies, not ours.
Your Rights
Under UK and EU data protection law (UK GDPR), you have the following rights:
- Right to Access: You may request a copy of personal data we hold about you.
- Right to Rectification: You may request correction of inaccurate data.
- Right to Erasure: You may request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: You may request limitation of how we use your data.
- Right to Data Portability: You may request your data in a portable format.
- Right to Object: You may object to certain data processing activities, including marketing communications.
- Right to Lodge a Complaint: You may file a complaint with the UK Information Commissioner's Office (ICO).
To exercise any of these rights, please contact us using the details provided below.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Generally:
- Personal data provided through contact forms is retained for up to 3 years or until you request deletion.
- Analytical and usage data is typically retained for 12-24 months.
- Affiliate tracking data is retained in accordance with affiliate programme requirements and contractual obligations.
- Data required for legal or compliance purposes may be retained longer.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have privacy concerns, please contact us:
Email: privacy@acewebdesigns.co.uk
Website: acewebdesigns.co.uk
We will respond to data rights requests within 30 days of receipt, as required by law.